Ana Maria Creative

INFO

HOUSING AND RESIDENCE LIFE: Housing and Residence Life is one of my favorite clients to work with because their audience—prospective students, first-year students, and parents—are often navigating campus life for the first time. Every marketing material I create is an opportunity to make that transition clearer, more welcoming and easier to navigate.


TOOLS: Adobe InDesign, Illustrator, After Effects and Express

VIEWBOOOK


Spring 2026: I designed the Vandal Living Viewbook that will distribute to about 3,000 prospective University of Idaho students and their families who visit campus each spring. The publication highlights what it’s like to live in Housing and Residence Life, using updated photography captured in collaboration with Creative Services to better tell the story of the Vandal living experience. The design emphasizes a clean, modern layout with intentional white space—especially on the back—to allow visitors to take notes during their campus tours. Check out the full Viewbook here.

VANDAL LIVING GREEN


Fall 2024: As part of a Sustainability Initiatives Campaign developed by the Auxiliary Services Marketing Team, I designed a T-shirt to help introduce the campaign. With the only requirement being to incorporate planet Earth, I developed a vintage-style mascot concept inspired by early mood boards. The design was well received and expanded into a series of vintage mascots representing water, energy, and waste for button pin designs.