INFO
Tinder – National Student Advertising Competition: During my time at Washington State University, I competed in the National Student Advertising Competition, (NSAC). With Tinder serving as the client, my team worked together to build a presentation and plans book to showcase our conceptual campaign. At 20 pages, the plans book features the research, strategy, budget and execution. I was tasked with the layout design and infographic visuals.
This is a fictional campaign and all logos, brand colors and branded assets belong to Tinder. For legal purposes, the entire plans book cannot be shared publicly, but I'm happy to share the full document in person.
TOOLS: Adobe Illustrator, Indesign, Photoshop
PROJECT DATE: 2020/2021
THE TAKEAWAY: This campaign was a significant team effort. While my role in this project was layout and graphic design, NSAC pushed me to embrace high levels of communication and collaboration with other Creative and Media Research team members through the COVID-19 lock down year.
