INFO
AD AGENCY OPERATIONS & CAMPAIGNS: Below are a handful of excerpts from a group project I completed in my final advertising course at Washington State University. The assignment included developing a comprehensive branding campaign for Tom’s of Maine toothpaste within the United States. The task was both a trade and consumer effort. My agency's objective was to make Tom’s of Maine top-of-mind as a leading toothpaste brand. This is a fictional campaign and all logos, brand colors and branded assets belong to Tom's of Maine.
The plans book is a guide to the entire campaign. At 48 pages, it features our research, strategy, budget and execution. You can view the full plans book HERE. I was tasked with the creation of all the graphics and layout design involved.
TOOLS: Mintel Research and Adobe Illustrator, Indesign, Photoshop
PROJECT DATE: 12/2020
THE TAKEAWAY: This campaign was a significant team effort. While my role in this project was Creative & Sales, I thoroughly appreciated collaboration with Media Research team members and leadership from a fantastic Account Executive.
