INFO
MEDIA & MARKETING ASSISTANT: In August of 2023, I started part-time work at The University of Idaho doing media and marketing tasks for The VandalStore. I spent a majority of my time maintaining, updating and editing products on VandalStore.com. Since transitioning to a full-time graphic design role, I’ve contributed to a variety of projects, with the mural series being my favorite to date.
TOOLS: Adobe Illustrator, Photoshop and InDesign
WALL MURALS
SPRING 2025: Using a client-provided vision board, I designed a mural series celebrating Vandal athletics, the Moscow community and academic life. Each mural stands on its own but works together as a cohesive and colorful backdrop for photo-ops on the side of the VandalStore.
Mural 1: Vandal Athletics - The first mural features school-spirited elements including logo marks, lyrics from the fight song and the university’s official tartan pattern. The Jane and Joe logo in the upper left corner, often called the Title IX logo, was created by the university to honor progress made after the passing of Title IX.
Mural 2: Welcome to Moscow - For the center mural, I drew inspiration from a conversation with a U of I horticulture specialist. I hand illustrated native flowers on an iPad to highlight plants that are found naturally in the Moscow area.
Mural 3: The Academic "I" - The final mural incorporates the university’s reserved academic “I” logo, completed with careful research to ensure full adherence to official brand guidelines.
SEASONAL
WRAPPING
PAPER
2024 – PRESENT: This VandalStore exclusive wrapping paper was created for the store’s annual holiday gift wrapping station to give customers the ultimate Vandal holiday experience. I designed two custom patterns and worked with university licensing to ensure all logo marks met official guidelines. The project also introduced Santa Joe, which quickly became a major favorite among Joe Vandal fans!
VandalStore Holiday Wrapping Paper Mockup
Santa Joe
“I-Vandals” Holiday Style
HOLIDAY GIFT GUIDE
2025: For the 2025 holiday season, The VandalStore aims to inform online shoppers of the wide range of gifts and décor available to celebrate a Vandal-inspired holiday. To achieve this, the Auxiliary Services Marketing team is developing an online gift guide experience, that will be accessible via email and on VandalStore.com. My primary role was to design a classic, catalog-style guide with warm and cheerful visuals that would capture the spirit of the season.
SPECIAL OCCASIONS
12/2023 – 1/2024: These are a few fun graphic design projects I had the opportunity to work on for special occasions at the VandalStore. I ended 2023 creating the Vandal Bar 1 Year Anniversary post for Instagram. Then, to prepare for spring events, I was tasked with designing cards that will be sold with bouquets in the store for U of I Graduation and Mother's Day. The only guideline I had with these bouquet cards was to include the VandalStore logo on the back!
MODEL
PHOTOS
FALL/2023: When new apparel arrives at the VandalStore, I'm often assigned to a photoshoot. My job is to capture the essence of new products and to promote Vandal Spirit, "V's Up" ✌️! Collaborating with U of I students to model and showcase the beautiful campus helps enhance the product images displayed on VandalStore.com.
